24/04/2014

Token participation & not winning adequately also reflects poorly on agencies: Srinivasan Swamy

The Chairman, Goafest Organising Committee speaks on the conspicuous absence of the top three agencies from Goafest this year; Leo Burnett & CreativeLand Asia staying away doesn't help either

Parties' poll moves on radio: Kejriwal, Modi rule the airwaves

Though print, OOH & TV still see a lion's share in terms of media ad spends, radio has emerged as an important medium in these elections. A look at how BJP, AAP & Congress are leveraging the radio medium

IPL takes over the web, advertisers flock online

IPL has seen substantial streaming online, while Twitter integration has become a major highlight of the series. Brands see high value in integrated digital campaigns

McCann Erickson will not send entries to Goafest this year

McCann Erickson has confirmed that the agency will not be sending entries for Goafest this year. However, the agency will participate at the festival and send its delegates

Kejriwal tops YouTube's list of top 10 political videos

Arvind Kejriwal tops the chart with 6 out of 10 videos featuring him. Arnab Goswami also got a number of eyeballs for his interview with Rahul Gandhi and Lalu Prasad Yadav

Why brands should choose education over entertainment: Sourabh J. Sarkar

The time has come for branding and mass-media professionals to translate the success-mantra from the field of entertainment to the field of education, says Sourabh J. Sarkar, founder of the KarmYog for 21st Century movement

Mindshare launches The Loop for paid, owned and earned marketing in real-time

Mindshare enriches adaptive marketing in paid media for clients with global launch of The Loop - a data infused 'war room'; enhances Twitter partnership

All power to the people : Samsung Galaxy S5

Created by Cheil Worldwide, the new campaign focuses on how innovation is shifting from a 'product centric' to 'people centric' point of view and shows that meaningful innovations are inspired by consumers

How do you form your political views? asks ABP News

New campaign for ABP News by Lowe Lintas tells people to steer clear of uninformed choices made on frivolous knowledge on politics

RED FM goes OOH with digital pledge-meters, spurring people to 'press the button'

'Dabaa Ke Bajaa' campaign's OOH leg by DDB MudraMax has huge hoardings with integrated digital LED pledge-meters reflecting the number of people who have pledged to vote

Razorfish hires MediaCom's Vik Kathuria as Global Chief Media Officer

In his new role, Kathuria will be responsible for further transforming and aligning the agency's global media practice. He will oversee a global client roster that includes DHL, Starwood, HSN & Best Buy

Omnicom Media Group aligns with Resolution Media across the network

With this development, OMG India boosts its search & performance marketing expertise. Avinash Vanpal & Sam Thomas will co-lead the Resolution Media offering