How BJP gained the edge in the social media battle

First-mover advantage, a clear social strategy, proactive contribution by party members & catchy hashtags are some of the factors that have helped the BJP have a leg up in the poll battle on social media

"OneIndia-like platform will firm up sales teams of regional print players"

Media observers feel that regional print players should go ahead with such an initiative, but the pricing of the rates package should be considered carefully

Must-have mobile apps for IPL aficionados

As the IPL fever rages on, fans can stay up to speed with these handy mobile apps

Guest Column: "Experiential mktg engages TG at a more emotional level"

Experiential marketing is a growing area. As our lives continue to evolve, brands are always looking at innovative ways to remain relevant, says Dialogue Factory's Dalveer Singh

Durga Raghunath takes charge as CEO, Network18 Digital

Prior to this elevation, Raghunath was CEO of Firstpost.com. She takes over from Lakshmi Narasimhan, who is now moving on to a corporate role

DDB MudraMax Media appoints Amita Karwal as EVP to head North & East

Karwal comes with two decades of experience. Her previous stint was with Samsung where she led their media marketing function

Amar Ujala Youth Quotient: Digital marketers are like rockets on fire, about to take off: Amyn Ghadiali

Amyn Ghadiali, Head of Strategy, Gozoop, talks about the constant adrenaline rush and excitement that comes with digital marketing, a medium that pays one to be curious

CNBC-TV18 ties up with TCS and Twitter for iElect app

CNBC-TV18 will use social media analysis and the data from TCS app iElect in its election related programming and distribute Twitter conversations and analysis to viewers

Vinay Sheshgiri to head ANN's Suvarna News & Kannada Prabha Sales

With 17 years of experience, Sheshgiri has worked for Times Group, Airtel, VRL & Radiant Corporate Network, at various levels from Assistant Manager to Vice President

Indian youth is 'curious to curate' says MTV Youth Marketing Forum

The Forum focused on 'The Curious Minds' study that involved conversations with more than 11,000 young people across more than 40 cities

Times Internet launches Hindi version of 'Speaking Tree'

The site reported category leadership in February, 2014 as per comScore with 8 million page views and nearly a million uniques