Dissecting the Dentsu Aegis - Milestone Brandcom deal

With over 100 clients & in-depth local knowledge, Milestone Brandcom is set to be a valuable addition to Dentsu Aegis Network's arsenal, combined with its own OOH agency, Posterscope. exchange4media examines the finer points of the acquisition & its impact on OOH sector

Aaj Tak, Hindustan, Star Movies lead Pitch Media BrandOmeter 2014

Star Movies tops movie channels, Sony is named the highest rated GEC, Aaj Tak the top news channel, Radio Mirchi the leading radio station; Hindustan leads in Hindi newspapers & Anandbazar Patrika leads regional newspapers in this year's edition of Pitch Media BrandOmeter

Rameet Arora bids adieu to McDonald's India

Arora who leverages nearly two decades of experience in marketing and advertising put in his papers as Senior Director (Corporate Communication, Menu Management at McDonald's India - HRPL)

Will Sony's Yudh battle its way into higher viewership ratings?

Despite numerous pre-launch marketing initiatives & a star-studded cast, Yudh, which marks Bachchan's debut in the fiction segment, has received a lukewarm response from the audience in its first week with an average of 1.4 TVMs. Will the mini-series grow on the audience over time?

We prefer to advertise on niche TV channels: Harsh Rai

Harsh Rai, CEO & Managing Director, NourishCo Beverages (Himalayan) talks about the launch of the brand's sparkling water variant Sparkling Himalayan, the brand's plan to expand to 75 cities in the next year & its marketing mix for the discerning target group

Big brands stay wary of Pro Kabaddi League sponsorships

While big names are yet to sponsor the League, it has managed to rope in smaller brands like Dogspot.in and Lenskart. As per experts, the undefined viewership profile, lack of famous faces & uncertainty of ratings are keeping advertisers wary of full-fledged IPL-like associations as of now

Whisper's #TouchThePickle campaign: Declaring the obsoleteness of menstrual taboos

P&G has made a digital plunge paired with a TVC to instill a positive attitude in Indian women about menstruation, seeking to dispel the cultural taboos towards the subject. Campaign encourages women to break any taboos that hold them back during that time of the month

Bharti Airtel's mobile data revenue records 68.2% YOY growth in India

As per Q1 FY15 results, mobile data revenue at Rs 1,559 crore, uplifted by increase in data customer base and higher usage per customer. Mobile data revenues contribute to 12.4% of mobile India revenues vis-à-vis 8.2% in the corresponding quarter last year

86 designers and 17 sponsors to participate in Lakme Fashion Week Winter/Festive 2014

Jabong is the associate partner, DHL & Himalayan are co-sponsors. Designers Masaba Gupta & Amit Aggarwal will open the show and Manish Malhotra is the Grand Finale Designer